Bad-ass Book Descriptions

Want to make a book cover that sells?

You’ve just spent months, perhaps years slaving away over your novel, and now it’s ready for the world. But before readers download the sample or hit buy, they will appraise your cover and book description to decide if it’s right for them. Now that you’re at the finish line, make sure you don’t sell yourself short in the final steps. Making a book cover that sells starts with a book description that introduces a character we can empathize with, and a plot premise filled with intrigue and tension.

The biggest difference between making a book cover that sells, versus one that falls flat, is ensuring that your description is a hook, as opposed to a synopsis. We want to draw the reader into your story by alluding to what happens, as opposed to explaining two thirds of the plot. We also want to ensure that we don’t get completely overwhelmed by the plot, and lose sight of the character. Yes, an invasion of giant alien lizards is exciting, but ultimately, a reader is going to buy your book because they care about the lost teenage boy at the center of it all.

So remember the magic combination: empathy (character) + intrigue (plot) = a book cover description that is sure to sell.
Is your the description on your book cover driving you batty? I’ve written close to one hundred of them, and I’m happy to help. Send out an S.O.S.



  • […] Every author needs a beta reader, or editor who can assess their work and provide feedback on both it’s strengths and weaknesses. Of all the different services an editor provides, I believe assessment, also known as content editing, is the best value for money, and the most effective way to discover what your novel needs to become commercially viable. Contact me if your book needs a detox, or watch my video guides on how to write brilliant Author Bios and Back Cover Blurbs. […]

  • […] editor and ex-marketing manager, I’m here to guide you in how to write author bios and back cover blurbs that are engaging, entertaining and give the reader a ‘taste test’ of your […]

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